Data is often touted as the key to solving big problems. But data is only useful if it validates a hypothesis which and support steps towards a viable solution. The key to this three stage paradigm is converting data into information that is useful to decision makers. Conversion means analysis. Since data analysis, rather than data alone, is the real key to solving big problems, what does it mean in terms of maintaining a clean environment? The process begins with collecting raw data, but then what?