Software products were initially sold on the market by bundling them with hardware products. This bundling approach quickly led to antitrust issues and forced a change in the distribution method. Eventually, “floppy disks” and CDs were used to distribute software, independent of the computers themselves. However, when sold on disks, software became subject to piracy which forced a second significant change to the software industry. By this point, the internet was becoming ubiquitous, and developers sought to leverage the nascent interconnectedness of the world wide web. If the web were used as the distribution channel for software, it would help mitigate the threat of piracy while delivering greater value to the customers. The term applied to this win-win scenario was SaaS or “Software as a Service.” Because the internet could be used to distribute software, consumers would license the use of the software, rather than purchase it outright as they had in the past. As software shifted to a subscription-based model, many other advantages also manifested themselves:
1. Cost Effective:
The SaaS distribution method allows for lower entry costs. Since users pay as they go, they don’t have to foot the bill for software they are not going to use after a period of time. Additionally, they do not have to pay for software installation which for some software applications is a huge chunk of the overall investment.
2. Updates Made Easy:
SaaS users always have the most up-to-date version of the software. SaaS companies are always pushing updates and bug fixes. Users painlessly receive new releases with new features on a weekly and sometimes daily basis. Furthermore, because the user is accessing the software through a web browser, there is no need to “re-install” the latest software version.
3. Less Data Usage:
SaaS takes up space on the cloud, not on your hard drive. Because you are using the software on a licensing basis, the security of the data becomes the responsibility of the SaaS provider, not the user. Finally, because the software is centrally hosted, disaster recovery is far more reliable. Your data is always backed up and widely accessible.
4. Increased Accessibility:
Because the software isn’t installed on computers, each member of your team members can use it, no matter what device is at their fingertips. Users can access the web-based software from anywhere, on any device with an internet connection. The SaaS model offers businesses greater flexibility to use the software as they need to.
5. Simple Adoption:
Your IT department will not balk at the adoption of a SaaS application. In fact, they may even support its adoption. Since SaaS is not installed, IT departments are not responsible for maintaining it and are not concerned that it will corrupt their internal network.
6. Better Customer Service:
Because users access software via the web, and because users pay less up front to use it, the software can quickly be viewed as commodity product; users simply shop for the least expensive option. To hedge against this, software companies have placed a premium on the service component of Software as a Service. Service is often the key differentiator in a market full of software options.
CloudCompli offers these advantages, and more! Talk to a Representative to find out how this SaaS company is perfect for you and your needs.